In a bold move to elevate local storytelling and deepen its connection with South African audiences, in partnership with Canal+ and MultiChoice Trace has announced the official rebrand of TRACE Africa to TRACE Ngoma. The newly revamped channel will go live on 18 December 2025 at 15h00 CAT on DStv Channel 326.

TRACE Ngoma represents a powerful evolution of the platform’s commitment to showcasing authentic South African music, culture, and creativity. The new identity pays tribute to homegrown genres such as amapiano, Afro-pop, maskandi, hip-hop, gqom, lekompo, and urban gospel, bringing audiences closer to the diverse sounds and stories shaping modern South Africa.

A CHANNEL ROOTED IN SOUTH AFRICA’S CULTURAL LANGUAGE

“Ngoma”, meaning drumbeat, unity, celebration, and heritage, encapsulates the heartbeat of the nation. With this rebrand, TRACE Ngoma is set to deliver content that mirrors the lived experiences of South Africans, from language to lifestyle to sound.

“Our customers want to see themselves reflected on screen — their music, their languages, their culture. TRACE NGOMA brings that to life in a powerful way. This rebrand aligns perfectly with our mission to deliver meaningful local entertainment that celebrates who we are as South Africans,”

said Willington Ngwepe, CEO at MultiChoice.

TRACE’S ONGOING COMMITMENT TO LOCAL MUSIC

With TRACE Ngoma, the brand strengthens its dedication to nurturing and showcasing South African talent. The channel aims to highlight rising stars, pay tribute to icons, and elevate the grassroots cultural movements shaping the future of local music.

“TRACE NGOMA is where music meets identity. It amplifies the rhythms and stories that define South African culture and gives young people a space to connect and feel seen,”

added Olivier Laouchez, Co-Founder & CEO of Trace.

LOCAL SHOWS, LOCAL FACES, LOCAL STORIES

Viewers can look forward to a refreshing lineup of locally curated content, including:

• Amapiano Plz

• Maskandi Vibes

• Ke Hip Hop Dawg!

• Lekompo Fela

• Top 10 Afropop

The channel will also feature live performances, DJ sets, docu-stories, and faith-inspired programming such as Gospel Kickstarter, offering a well-rounded celebration of South African music culture.

TRACE Ngoma will officially debut on 18 December 2025 at 15h00 CAT on DStv Channel 326. Viewers can expect enhanced local entertainment with deeper cultural relevance and a renewed focus on South African identity.